Wednesday, March 13, 2019

Assignment 18A- Create a customer avatar

My product is almost exclusively for individuals. The individual I imagine using this product is an individual that is anywhere in the age range of 18 to 30. This is my most likely age range as they are less likely to be looking for a house to live in and more likely to be looking for an apartment. They live in Gainseville, Florida and attend the University of Florida. They currently live in a dorm on the campus and are tired of having to deal with the dorms. They do not have kids or family within the area. Their family lives in Cocoa, Florida and are in the middle class and can afford to pay for the apartment so that the individual can pay for school. They often visit their family in order to get home made meals and do laundry so they don't have to pay to do it. On the few occasions they have free time they enjoy reading and taking naps since they don't sleep much at night. They are constantly doing school work and hardly anything else.
The individual drives a red Nissan Altima to and from their house to campus and back. They enjoy listening to music while in the car at loud volumes. They do this because they tend to get tired while driving. They are constantly frowning and thinking about all the things they still need to accomplish that day. They rarely smile and when they do its because they have finished their work for the day. With their patience quickly running out due to all their work and late nights they are starting to resent their current living situation. They finally make the decision to move into an apartment for a more private setting so they can do their work in peace without any interruptions from their roommate. Now they face the insurmountable task of sifting through a nearly unlimited amount of apartment information in order to find their perfect place to live.
 
What do you have in common with the customer avatar? 
I have a lot in common with my customer avatar. Their mannerisms, their look, and their situation. I do not think that this is a coincidence at all. I believe this is because I believe that solving issues that I have can help many others because I am a very average person. I have talked to many people and a lot of the issues they have in their life I also have. So I came up with a product that would solve an issue I was currently having.

3 comments:

  1. Hi Cameron! I really like how detailed your customer avatar’s habits and routines are. I find some of them to be very relatable since I am also almost constantly doing schoolwork and like taking naps in my free time, not to mention I also have loud music in the car whenever I’m driving to and from Gainesville. I also like how your customer avatar has a negative mindset and isn’t happy-go-lucky. I think it makes it more realistic.

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  2. Hi Cameron!

    I loved how you really turned this assignment around and put your own twist of humor on it! Some things such as the "constantly frowning" and the way you made your avatar look angry made me laugh a little. It makes sense that most of the solutions we think about are because they are our problems/issues/opportunities we have in our daily life! Overall, I was very impressed with the amount of detail you put into creating your ultimate customer avatar.

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  3. Cameron, I like how you opened up this post by saying "my product is exclusive to all individuals" this shows your transparency of how your product might be seen by all people. But at the same point you were able to pinpoint a specific audience you were selling to.

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