Assignment 21A- Reading reflection 2

• What was the general theme or argument of the book?
• The general theme of the book Thinking, Fast and Slow by Daniel Kahneman is how we operate on not only a natural level but how we act through past experiences and memories and how these can affect our decisions later. He focuses on the two "systems" of thinking in the book. These are System 1: fast thinking and System 2: slow thinking. He explains how we go through the process of making decisions and how both systems play into these decisions. He also talks about how these systems are affected and how that in turn changes the things these systems can control. He also talks about the way we handle risks and how the idea of risk is created by us and that we will do almost anything to avoid it.
• How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
• I believe that it helps to show us the thought processes of people in general which can help us to understand how they will perceive our products and how we can manipulate our products to make them more desirable for possible customers. It also helps to show us how the thought process of entrepreneurs is different to that of normal individuals. This allows us to read the ways in which individuals overcome the fear of risk and failure and turn that into successful ventures, which we can take and apply to our own journey with our products. 
•  If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
• If I had to create an exercise for this class it would be to interview an entrepreneur and someone who has a comfortable job that will be in that position for the foreseeable future. When they are interviewing them they should focus on there thought processes when it came to making the decision of what to do. They should ask questions like "What was your initial thoughts on your decision?", "How did you feel about your decision when you thought on it more?", and "How did you manage your fear of risk when making this decision?" just as examples. This allows them to not only see how entrepreneurs minds differ from a normal individuals mind for making decisions, but also allows them to see how the two systems of thinking differ.
• What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
• The biggest aha moment for me was when it was stated that system one was the real front runner out of the two systems. This surprised me the most because system one is the quick decision making system that is used more often. This surprised me the most because I assumed that the system that can handle the harder work would be the dominant one but it is actually the opposite. Thinking about it more it makes sense seeing as it is used for almost everything we do. It is just hard to see it before it is pointed out to you because it just something that you do, you never actually think about it.