Assignment 15A- Finding out buyer behavior 2

    My interviews provided me with some great insight into developing my product even further. In my first interview I was told that a website was their most desirable method of access to the product. However, they stated that a subscription method of paying would be preferable to a flat rate with constant access. I was told that they would prefer this because they won't always be using the product because they won't always be searching for a place to live. They also told me that if I was to use a subscription method that I may be able to make a larger profit by getting a flow of revenue from customers until they are finished with the product.
    My second interview helped me to develop the human side of the business. They told me that they actually preferred human interaction when it comes to events such as these. They told me to open up the search office into a place for customers to interact with employees and maybe have a tour service. This could be a new line of revenue for the business and a great way to help customers to be able to find the place that best suits them. In both interviews the interviewees told me that they feel that their purchase would be justified if and when they found the place that suits them the best and they have moved in. They would then cancel their membership and that makes them feel like they have used the product to it's fullest.
    My third interview told me many of the same things that the first two interviewees told me. They also felt that I could expand the human part of my product further with a part for face to face interaction. They did provide me with a different idea by making the scouting locations more of a question and answer center so that people feel more comfortable with the product.
    In the end the segment that I interviewed helped me to look at my product in different ways. One of the ways that it helped the most was to expand the human portion of my product. I had been assuming that people would prefer a purely online product, but these assumptions were off base. I also learned that a membership type payment would be a good way to charge for the product. The most important take away form this segment is that people would feel confident with their purchase of this product if they found a place that had everything that they were promised. These interviews have also shown me that there is still room for a lot of improvement for this product.